Introduction: The Magic Behind the Prestige

Winning at the International Awards in Paris isn't just about recognition—it's about being chosen from a sea of global excellence. While nominees and winners enjoy the spotlight, what happens behind the scenes remains a mystery to many. What criteria does the jury use? How are nominations assessed? And what can brands and individuals do to improve their chances?

In this blog, we dive deep into how the jury meticulously evaluates nominees, ensuring that every award handed out reflects true merit. Whether you're wondering how to get nominated for business awards or you're aiming for the Brit Awards 2025, understanding the inner workings of the selection process can be your first strategic move.

1. Understanding the International Awards Landscape in Paris

The International awards in Paris are known for their diversity, rigor, and global reach. From fashion to fintech, art to artificial intelligence, these awards recognize the best from various sectors. But with such variety comes a highly structured and methodical evaluation process.

Each award has its own categories, nomination windows, and judging panels. The goal is not just to celebrate success but to honor innovation, impact, and integrity.

2. Who Are the Jury Members?

The jury at most Paris-based awards comprises a blend of industry experts, thought leaders, academics, past winners, and sometimes even consumers. Their backgrounds are deliberately diverse to bring unbiased, multi-dimensional perspectives to the judging table.

For example, in the Brit Awards 2025 (which includes a global participation model), the panel may include:

  • Music producers and artists
  • International cultural ambassadors
  • Media critics and brand strategists

In the business category, especially the International business awards in Paris, the jury may consist of:

  • Investors and venture capitalists
  • Corporate executives and economists
  • Global entrepreneurs and sustainability leaders

3. The Nomination Process: Where it All Begins

If you're asking how to get nominated for business awards, the process typically starts with either self-nomination or third-party endorsement. Candidates submit detailed documentation, including:

  • Business summaries
  • Case studies
  • Press mentions or media impact
  • Social contributions or ESG compliance
  • Financial performance (in some categories)

What sets successful nominees apart is the clarity of their narrative—why they exist, the challenges they've overcome, and how they're shaping the future.

4. Stage One: Eligibility Screening

Before any entry reaches the jury, an internal team ensures that it meets the eligibility criteria. These include:

  • Country-specific rules (especially in international competitions)
  • Category alignment
  • Compliance with submission guidelines

For instance, someone submitting under the "Best Emerging Tech Startup" must not only show innovation but also prove they are in their early growth phase.

This filtering ensures that only high-potential nominations move forward.

5. Stage Two: Individual Scoring

Once entries pass the eligibility check, the jury members independently evaluate them based on pre-set criteria. These may include:

  • Innovation and originality
  • Business impact or industry disruption
  • Social value or sustainability practices
  • Brand strength and reputation
  • Global scalability

Each jury member scores the entries on a defined scale—say 1 to 10—for each parameter. These scores are then compiled, but kept confidential to ensure unbiased final discussions.

6. Stage Three: Jury Deliberations

This is where things get serious. The panel comes together—virtually or physically—for a round of discussions. If the competition is particularly fierce, they may even call in additional experts or request more data from finalists.

The jury compares their scores, shares insights, and debates merit versus popularity. A brand may have impressive social media clout but may fall short on long-term impact—something jurors take seriously.

Confidentiality agreements ensure the process remains secure and transparent.

7. Considerations That Influence Final Decisions

Contrary to popular belief, winning isn't always about having the largest revenue or the flashiest product. Jury members often give weight to:

  • Underdog stories with massive potential
  • Ethical business models
  • Female or minority-led ventures
  • Resilience and innovation in tough market conditions (e.g., post-pandemic recovery)

That's why many winners of the International awards in Paris include emerging brands from Africa, Asia, and Latin America—regions traditionally underrepresented in global award circuits.

8. The Role of Audience Votes (When Applicable)

In certain categories—like music, fashion, or entertainment—the audience also plays a role. For example, at the Brit Awards 2025, fan voting counts for specific segments like “Best Global Artist” or “Most Streamed Track.”

However, even here, jury input remains crucial. Fan voting ensures popularity, but jurors ensure quality and substance.

9. Final Selection & Announcement

Once scores are finalized, winners are confirmed internally. Only a handful of trusted staff know the results until they're announced during the grand ceremony.

Winners are notified confidentially in advance (under embargo) or kept as surprises during live announcements. Either way, the process is tightly managed to ensure no leaks.

10. How Can You Improve Your Chances of Winning?

If you're wondering how to get nominated for business awards—especially in Paris—here are a few insider tips:

  • Start Early: Deadlines are strict, and rushed applications rarely stand out.



  • Tell a Story: Don't just list stats. Talk about your journey, mission, and real-world impact.
  • Use Metrics Wisely: Back your claims with data—growth numbers, testimonials, market share, etc.
  • Get Endorsed: Letters of recommendation from clients, partners, or industry experts help.
  • Align with the Right Category: Don't apply for “Best Tech Startup” if your core product is a community platform with minimal tech differentiation.

11. Why the Paris Platform Matters

The International awards in Paris are more than just trophies—they're validation from one of the world's most sophisticated cultural and business hubs. Paris offers the ideal blend of tradition and modernity, making it the perfect location to host a truly global competition.

It's why so many dream of walking the red carpet, being recognized under the Eiffel Tower lights, and joining the elite league of innovators, artists, and changemakers.

Conclusion: The Power of Recognition

Winning at the International awards in Paris can open doors to media attention, investor confidence, and global collaborations. But behind every win lies a structured, transparent, and fair jury process—one that values integrity, innovation, and impact over hype.

Understanding how the jury operates isn't just fascinating—it's a competitive advantage. Whether you're eyeing the Brit Awards 2025 or planning your business award nomination this season, remember: every detail counts.